Campaign Optimization - Supercharging Your Data Buy
Posted on Wed, Aug 04, 2010 @ 08:40 AM
Savvy marketers are always on the look-out for innovative ways to maximize the ROI of their direct marketing campaigns. We have a vested interest in the same ROI metrics, as the better our data performs, the better our bottom line looks.
As some of you may know, we have a dedicated analytics team that works with many of our larger clients on sophisticated modeling and segmentation strategies - all designed to improve response and conversion rates. I will post on our custom capabilities separately - but this same team of analytic gurus is constantly on the look-out for campaign optimization tools that can be leveraged within the framework of our online count and fulfillment system. Our Insight product line features a number of ROI-boosting tools, all of which are available through Intelidata Express. Two of our most popular Insight products are featured below:
Historical Responder Insight
Leveraging historical response activity from a wide variety of national direct marketing initiatives, we have developed a database of consumers who have demonstrated a high propensity to respond to direct mail and telemarketing campaigns. Marketers can use this insight to pinpoint consumers with the greatest likelihood of responding to their offers.
Risk Insight
Marketers using our non-regulated, or Invitation-to-Apply (ITA) databases can leverage our Risk Insight model to target approximate credit score ranges. This model can significantly improve ITA campaign performance and works best when used to eliminate or target the highest and lowest credit score ranges.
We are continually developing new methods of optimizing the performance of our data. Stay tuned for new releases which will be detailed in future posts. In the meantime, you can learn more about any of our exclusive Insight campaign optimization tools on the web. You can also contact one of our experienced marketing professionals at 1-888-707-7600!