Direct Marketing Success Begins with a Good Data Provider - Part 2
Posted on Mon, Aug 09, 2010 @ 08:30 AM
In my last blog post, I talked about the importance of partnering with a list provider that has a both a multi-sourced data aggregation strategy and good hygiene practices. Today I want to focus on data access and delivery, data optimization tools and industry experience.
Factor #3: Data Access and Delivery
Everyone in the direct marketing field wants to take delivery of their data yesterday. That's just how the industry works. We understand the importance of this need for immediacy, and have an online data access and delivery tool direct marketers love...Intelidata Express. This innovative and intuitive system offers our customers 24/7 access to all of our data from any computer with Internet access...giving them the flexibility to pull lists at any time, within a matter of minutes. Check out my post titled: "Instant Gratification: Real-Time, Online Data Access and Delivery" to learn more about this revolutionary capability.
Factor #4: Data Optimization Tools
Finding a data provider who is equally committed to the realization of a marketer's direct marketing ROI objectives can be a difficult task. However, I can tell you (and I am sure our customers would agree) that there is no one as committed to optimizing the performance of their data as Tranzact Information Services. We offer a host of campaign optimization tools - both standard and customized - that are designed specifically to help marketers maximize direct marketing ROI. Two of our most popular standard tools are profiled in the following post: "Campaign Optimization - Supercharging Your Data Buy". While I will post on our custom analytic and modeling capabilities separately, I think it is important to mention that we also have a dedicated team of analytic gurus that help larger marketers fine-tune their direct marketing strategies using a variety of customized analytic solutions, including segmentation strategies, attrition and response models, and more!
Factor #5: Industry Experience
Nothing beats working with a data provider that has actually walked in your shoes, understands the ins and outs of your industry and is proactive in developing solutions that meet the ever-changing challenges you face in the marketplace. Tranzact Information Services' management team has an average of over 15 years of experience in the financial services industry. Eighty percent of our marketing professionals have worked with our company for over five years. We are committed to developing products that help our customers capitalize on changes in the marketplace. In fact, you can learn about one of our newest products designed to help mortgage marketers capitalize on an emerging trend by reading the following post: "Zeroing-In on HARP Refinance Leads". Bottom-line: you can rely on our expertise to help you maximize your ROI and keep you ahead of the game.
If you want a sneak peek into the additional factors that contribute to a data provider's ability to deliver the best list, feel free to contact one of our experienced marketing professionals at 1-888-707-7600. Stay tuned for the last segment of Direct Marketing Success Begins with a Good Data Provider!