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Mortgage Marketing: The Check is in the Mail!

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While surfing copious amounts of mortgage industry news, I recently came across an article worth sharing. The author, Brian King from Wisemar, Inc., writes a treatise on the importance of including direct mail as part of the marketing mix (read the full article at mortgageorb.com).

We have been touting the benefits of direct mail since the advent of the National Do Not Call Registry. Roughly 80% of today's homeowners are now on this list, leaving the balance of the U.S. population subject to an ever-increasing number of telemarketing campaigns. As you can imagine, this audience is becoming less responsive as time goes on.

As a result, Mr. King points out; direct mail should not be left out of the equation. As marketers have shifted away from this "traditional" direct marketing format, mail boxes have become less cluttered, allowing response rates to creep upward along with ROI.

Mr. King further emphasizes the importance of targeting populations that have a higher-than-average propensity of responding to a direct mail offer. Based on a number of independent research studies, he concludes that seniors, Spanish-speaking immigrants and distressed homeowners are the best candidates to target for direct mail campaigns.

Leveraging hundreds of highly targeted property, demographic and credit-based attributes, we can help you pinpoint all three of these responsive populations:

Reverse Mortgage Candidates
Leveraging a combination of self-reported age information, automated valuation models and estimated LTV, we can help you reach over one million reverse mortgage prospects nationwide.

Spanish-Speaking Immigrants
By overlaying our Hispanic surname indicator with geographies known to have high densities of immigrant populations, we can help you identify those homeowners who are the most likely to fall within this targeted group.

Distressed Homeowners
Leveraging our tri-bureau prescreen credit database, we can help you target a wide variety of distressed homeowners. One of our newest products allows you to target "underwater" homeowners who meet Fannie/Freddie HARP refinance guidelines (see post on Zeroing in on HARP Refinance Leads).

Learn more about our targeted mortgage prospect lists and the power of direct mail by contacting one of our knowledgeable marketing professionals at 888-707-7600!