New Insight Products Improve Financial Services Marketing ROI
Posted on Fri, Aug 20, 2010 @ 01:42 PM
In my previous post on our "off-the-shelf" campaign optimization products, I mentioned that we were in the process of bolstering our line-up of Insight ROI-boosting tools.
We have recently launched three new Insight models...all of which can help you improve the performance of your direct marketing campaign:
Mortgage Response Insight
Derived from an analysis of consumers who have responded to previous mortgage marketing campaigns, this model pinpoints the most responsive mortgage prospects.
Insurance Response Insight
Developed from a universe of consumers who have responded to property & casualty offers, this model gives you access to a universe of likely p&c responders.
Auto In-The-Market InsightBased on an analysis that looked at a 90-day window of historical auto loan and lease activity, this model identifies consumers who are the most likely to be in the market for a vehicle.
Unlike traditional response models, which only consider consumer characteristics (age, income, presence of children, etc.) to predict likely behavior, our Insight response models are based on actual historical consumer behavior, making them a powerful indicator of likely response.
In addition, these models are also double-validated using multi-campaign simulation to ensure their accuracy.
All of our Insight products are available through our online count and fulfillment system, Intelidata Express...and can be leveraged in combination with both our ITA and tri-bureau prescreen credit marketing databases.
You can also append this data to existing marketing lists, including your customer database, for data stratification or scoring purposes!
Learn more about our Insight product line by visiting our web site, or by calling one of our experienced marketing professionals at 888-707-7600!